
We Accept both Macintosh and PC Files.
Formats: CD Rom,
DVD, Thumb-Drives
Email: artwork@doghousepromotions.com
We produce our film in
Apple's MAC based platform. There are a number of today's PC type
applications that work cross platform with the MAC. Listed below
are guidelines that you should follow in order for us to process
your data files and produce composed or spot color separated film.
There are many quality PC and MAC applications that can produce
digital files.
If your art does not meet our requirements, we can assist you
in bringing it up to usable specifications.
Estimates Available
Send samples of things that you like and any of your own rough
sketches on napkins, etc. to our art department for an estimate.
Projects are on an hourly basis - if your instructions are clear,
we can achieve your vision faster. |
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Promotional
Items
(Logos, etc.)
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Vector
art preferred if available.
In
some cases Non-Vector art will work if resolution is high
enough. |
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Spot
Color Screen Printing
& Decals
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Vector
art is required in most cases.
1
color Non-Vector art is acceptable if resolution is high enough. |
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Embroidery
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We
can use Vector or Non-Vector art. Jpegs should be at least
200% of finished size at 72dpi. |
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Photographic
Printing & Specialty Transfers
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Typically
this is Non-Vector art. It should be around 200 dpi at ACTUAL
PRINT SIZE. CMYK preferred. Index printing can be RGB, and
will require spe
Vector
Art
will work fine - please build your colors in CMYK Palette. |
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VECTOR
ART
Vector files
are typically preferred: Illustrator
CS5 (or less), Freehand MX , Vector PDF, & Vector EPS. If you have Corel Draw,
please export the file as Illustrator, PDF, or EPS. Ultimately, each
separate color must be made a SPOT color. ALL FONTS MUST BE CONVERTED
TO PATHS (made into outlines) You can also include all fonts that
you used, however if you did everything correctly this is not necessary.
NON-VECTOR
ART
For images
with photo-like qualities (B/W, duotone, full color process) Images
should be saved at 100% (preferably in LAYERS) at 200 dpi or higher.
Increasing a low resolution image will NOT improve the quality of the
image. Save as Photoshop CS2 (or less) if created in Photoshop.
Also acceptable are TIF, EPS, PNG,& JPG,
GIF, (Giffs & Jpegs are often lower quality)
"Camera Ready" Prints: Good old-fashion "LINOs"
or crisp b/w LASER prints can be acceptable for 1 color (Non-Vector)
art. Keep in mind that these are rather limiting with today's "cameraless"
technology.
Adobe Illustrator >> (PC or MAC format)
This is the industry standard vector basedgraphics program. When completing your design make
sure to convert all type used to "outlines" (from the type pull down).
This will prevent the need to supply fonts with your file. Also, when
placing images in your Illustrator file, make sure to place only TIFF
or EPS formats with no compression. (TIFF uses LZW compression, EPS
uses jpeg compression) These compressions should never be used. They
will impair the placed image. Make sure all colors used are SPOT colors
unless you are printing process. Save the file at 100% and include all
linked images.
Macromedia Freehand >> (PC or MAC format) This is a great
vector based program that has been discontinued (Now owned Adobe Illustrator). When completing your design make sure to convert
all type used to "paths" (from the text pull down). This will prevent
the need to supply fonts with your file. Also, when placing images in
your Freehand file, make sure to place only TIFF or EPS formats with
no compression. (TIFF uses LZW compression - EPS uses jpeg compression)
These compressions should never be used. They will impair the placed
image. Make sure all colors used are SPOT colors unless you are printing
process. Save the file at 100% and include all linked images.
Adobe Photoshop >> (PC or MAC format)
This is a great photo manipulation program, but not commonly used for creating SPOT color separations. It is most commonly used
for printing in FULL COLOR PROCESS. When creating Photoshop
files make sure the resolution is proper so that image quality is never
sacrificed. The general rule is - Always start your design with a resolution
of 300 dpi. For t-shirts you can get away with 150 dpi, On the web,
resolutions can be even lower. But when making good color printing,
resolution is everything. If you are placing small type directly into
your Photoshop image, we advise using a vector program (Freehand, Illustrator,
etc.) for the type. Here's a common mistake people make when designing
- They start a file with a lower resolution, and when they are done
they increase the resolution to the correct dpi. This will not work!
Even though you increased the resolution at the end, the image will
still be soft or blurred. If you are getting the image off of the internet
(72 dpi) find an image that is more than double the size that you need
to print it. Start & save the image in CMYK or GREYSCALE preferably
as a layered Photoshop file or flattened as a TIF or an EPS.
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Please
contact us with any questions
[Toll Free] 1(866) ONE-ROOF
(1-866-663-7663) • Fax 1(805) 772-4877
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